![]() Even when you’ve already convinced your lead, coverage can help your champion with persuading their colleagues to choose your solution. By showcasing coverage on your website or in your sales collateral, you will strengthen trust with your leads in sales conversations. Build trust: A successful PR strategy helps build trust with leads, MQLs, and SQLs who are already aware of your company.Coverage can help leads become aware of a problem they’re experiencing, a solution for a problem they’re experiencing, or that your company is the best solution out there. Reach new potential customers: Media coverage helps reach new potential customers in various stages of the buyer journey.Adding public relations (or media relations specifically) to your marketing mix will help you: We firmly believe that investing time and effort in a PR strategy is a wise choice, but only at the right stage of your company and only if executed well. Out of every marketing campaign you could be setting up- is investing time and resources in a public relations strategy a smart move? It’s a beautiful recognition of all that hard work you’re putting into your company day in, day out.īut startups and SMEs are full of busy people: investors are waiting for updates, sales calls have to be handled, invoices need to be sent. Can I send a bulk email to my press list?Įvery startup CEO dreams of landing coverage on Techcrunch, and every SME director dreams of seeing their company covered in the New York Times.What's something most startups do wrong?.Can’t I just send a PDF to journalists?.How to define what you should be working on.The benefits of sharing your news online.Using inbound marketing techniques to land more coverage.How to build your own press lists, for free.Why buying a media database might not be the answer.Building your PR strategy, in 5 easy steps.Newsjacking: another smart way to land coverage.What should startups and SMEs talk about?.Hiring an agency vs handling PR inhouse.Why startups and SMEs need a PR strategy.
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